DULUTH, Minn. (csssaints.com) – We are proud to introduce The College of St. Scholastica Athletics Department's new brand identity.
 
As the Athletics Department at St. Scholastica approaches its 50^th anniversary and with its move to the Minnesota Intercollegiate Athletic Conference (MIAC) prior to the 2021-22 academic year it was time to welcome the future of St. Scholastica Athletics with a new look for the next generation of Saints athletes. This new brand identity was developed in partnership with Out There Advertising.
 
"Throughout the past year, the Athletic Department, student athletes and stakeholders have been working together to create a rebrand that modernizes and unifies the athletic brand as a whole, matching the values and mission of the College and our Athletics Department, as well as, making a strong and meaningful impression to all," said Interim Director of Athletics Merissa Edwards.
 
St. Scholastica Athletics pursues excellence while fostering a positive experience and sense of community through commitment, integrity, respect and sportsmanship. All of these elements can be found within the new logo - inspiring power and pride. With this in mind, we present to you our new look for St. Scholastica Athletics.
 
The Shield
The updated shield logo pays homage to the school's Benedictine heritage and tradition. Adaptability has always been a characteristic of the Benedictines. One will see this adaptability, combined with a strong sense of traditions and beliefs, within the new logo. The logo thoughtfully combines elements from the past to create a new look and positive momentum moving forward. The logo is meant to convey the grandeur of Tower Hall, with the Benedictine values.
 
Elements of the new shield includes a perspective of Tower Hall on the hill, the fleur-de-lis from the College's crest and stars depicting the holy trinity representing the school's Catholic heritage. Additionally, the shape of the shield is identical to the college crest.
 
 
Wordmark
Much like the shield, the updated wordmark brings a sense of history, while still remaining modern.  It evokes calligraphy, while coming across as strong and bold.
 
The Saints wordmark will appear on every St. Scholastica uniform as the department transitions to new uniforms over the next few years.
     
Colors
The core colors for the new logo are taken directly from the College's colors to create consistency, unity and
pride. The gold emphasizes the feelings of achievement, wisdom and triumph, while the navy blue represents loyalty, faith and confidence. The use of these colors strengthens the brand and allows the St. Scholastica community to embrace and relate to its values and mission.
 
Additionally, secondary colors of light blue and gray will not only distinguish St. Scholastica from its competitors, but also ties in the perspective one has entering campus and seeing the setting of Tower Hall under blue skies.  
More to Come
We are excited to mention that this will not be the only announcement related to our new brand identity. Be on the lookout for more elements associated with the new look of Saints Athletics throughout the summer.